5 Ways to Use Storyboards for Interactive Product Design Process

The term “storyboarding” usually makes us think about the creation process for films and videos but the value of storytelling also extends into the product design process. One of the biggest benefits of storyboarding in the product design and development process is that it keeps miscommunication at bay and allows contribution from different departments. It’s probably the most successful and efficient way to completely eliminate the communication problems experienced during product development phases. This post is going to dive deep into this concept and show you how you can make the best use of storyboards during the product design process and why it’s such an amazing tool. 

What Is Storyboarding

Before we get into the specifics, let’s look at the basic concepts of storyboarding. As we know, storyboards are a collection of points in the story that are mapped out using cells. Each of these cells will contain a title, description, and sometimes even an image. So, in short, storyboards are a simplistic representation of a large concept. Instead of using them to project an overall plot, we use them to transform the large product concept into its most important points. 

The Role of Storyboarding in Typical Product Design Process

Before even product development, product conceptualization and design are the stages which involves lots of brainstorming and exchange of feedbacks or inputs from various stakeholders and Animation studios in Pakistan. This is the stage of product design where storyboards act as a highly presentable medium that can include both the creative side and technical detailing to finally narrow on the best design.

Creating Personas

The first stage of the product design process is to define the target audience. The two types of personas that storyboarding will help create – user personas and buyer personas. They are not always the same so let’s take a look at both.

User personas are depictions of the individuals who fit into a specific category. These are the people whose problem will be addressed by the product. While storyboarding, you should try limiting user personas to no more than three characters to avoid overlapping of information.

Buyer personas usually match the user personas but that is not always the case. One example would be infant products. Although that’s a very basic example, it just shows that buyers are not always going to be the ones using the product. Here, just ask yourself the question of whether or not your users are also going to be the ones buying the product. 

Personas help you step inside the shoes of your potential market and take extra care to their needs when developing a new product. Just create a fictional character with the same traits as your users and/or buyers so that other departments can also add to it from their perspectives.